This caught my eye because of how different it is (and how much fun it looks to do). Urban Camouflage are trying to explore peoples identities in spaces. Whatever. I think that the idea is fantastic in doing something to scare people or just be weird and see how people react, both the employees and the customers! I wish they had shown this more, the reactions of people to the unusual and odd, in the videos (isn't that what its meant to be about?). There are several other locations and videos on the website.
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