The new Guinness advert. Fantastic visual effects and a really nice idea going in a different direction to what has been shown before. There are very few amazing adverts. There is the sony bravia adverts, the smirnoff sea ad, and now this. beautiful. Here is the 'Making of' video too.
This is what AMV's executive creative director, Paul Brazier, had to say:
"Good Things Come To Those Who Wait was a strap line that ran for ten triumphant years. However every advertising campaign has a natural lifecycle. ‘Good Things’ was firmly rooted in the experience of drinking in a pub, yet Guinness is also increasingly popular at home and we wanted to find out how we could persuade more people to experience Guinness wherever they were.
"The answer, we believed, lay in another product truth – the fact that Guinness does not pre-exist in a container waiting to be poured. Instead it comes to life in front of your eyes. The liquid hits the bottom of the glass. There’s an explosion of energy. Clouds form - churning, swirling and surging. They defy gravity, moving downwards and then upwards, leaving behind perfect Guinness. At the same time, almost by magic, a creamy white head forms on the drink. When the process finishes something amazing has been created.
"If we could capture this thought we could start to get people to see Guinness, and therefore the Guinness occasion, in a new light - as a drink full of energy, colour and life appropriate for any lively, enriching drinking occasion. Thus the line ‘Guinness. Bring It To Life’ was born."
So a big production and a spanky new strapline... but is the ad any good? Your thoughts and comments please...
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